Premium Sports & Defense-Tech Advisory for European UHNWI
We are the operating partner to UHNWI and family offices to understand premium sports and defense‑tech markets, identify revenue pathways, and implement dashboards and AI across their assets
See If You Qualify
Request a private strategy call.
A few quick questions. If there is a fit, one of our advisors will be in touch within 24 hours.
The Problem We Solve
European private wealth is priced out of the rooms where these opportunities actually live.
The best opportunities never reach a client deck.
Premium sports stakes, entertainment IP, and European defense-tech rounds move through closed networks. By the time an opportunity is public, the allocation is already gone.
Private banks are not built to source them.
Relationship managers protect capital and coordinate execution. They are not built to map founders, minority stakes, hospitality inventory, or dual-use technology in two of the fastest-moving sectors in Europe.
Clients need an operating partner, not another intermediary.
Someone who lives inside these ecosystems, filters the noise, structures the intelligence, and stays alongside the client from first look to ongoing management.
Why We Serve This Space
Two of the fastest-growing asset classes in Europe.
Substantial capital is moving into European defense-tech and sports entertainment right now. Our clients want a clear way in before the best opportunities are gone.
European Defense-Tech
- The Drivers
- NATO commitments and rising national security budgets are pushing serious capital into European defense.
- Market Activity
- AI defense software, drones and aerospace are attracting institutional-scale rounds. Helsing (Germany) is valued around €12B. TEKEVER (Portugal) crossed €1B.
- Where The Money Comes From
- European VC is growing fast. Late-stage growth capital still leans on US and global investors, so early European entrants get better terms.
Sports & Entertainment
- The Drivers
- Sports in Europe now sit at the crossroads of media, data, health and live experience. The market is being rebuilt.
- Market Activity
- Private equity is buying into European football, padel and combat sports, then modernizing how these assets earn money.
- Where AI Fits
- Computer vision, automated broadcast and clip production are becoming standard revenue tools inside clubs and rights holders.
Sources: FCF DefenseTech Venture Capital Report; Deloitte 2026 Sports Industry Outlook.
Who We Serve
A boutique operating partner for European private wealth.
We work alongside private bankers, asset managers and family offices as the operating layer their clients need in two high-conviction verticals: Premium Sports, Media and Entertainment, and European Defense-Tech, Cybersecurity and Aerospace.
European UHNWI and HNWI
Private Banks
Family Offices
Asset Managers
Industrial Families
Tech Founders
What We Deliver
Exactly what lands on the client's desk.
Every engagement produces tangible deliverables. Below is what we hand over, in the language the client and their banker use.
Sector Mapping
A structured picture of the players, capital flows and moving parts in the vertical the client is entering.
You receive
- ·Landscape map: 60 to 150 relevant players tiered by stage, capacity and access route
- ·Capital flow view: who is investing, at what stage, on what terms
- ·Timing brief: what is closing, what is opening, what to wait for
Off-Market Sourcing
A live pipeline of qualified opportunities that never reach a public deck.
You receive
- ·Weekly shortlist of minority stakes, secondaries and licensing plays
- ·Hospitality and access inventory (suites, VIP, private programmes)
- ·Early-stage defense-tech rounds pre-syndication
Warm Introductions
Direct lines to the people who decide, prepared on both sides.
You receive
- ·Briefed intros to founders, chairmen, GPs, agents and programme leads
- ·Pre-meeting note: agenda, positioning, questions to ask
- ·Post-meeting follow-through until a decision is on the table
Due Diligence Briefs
Independent, decision-ready briefs on any target the client is evaluating.
You receive
- ·Cap table, ownership and governance breakdown
- ·Commercial position, unit economics and sector benchmarks
- ·Operational and reputational risk flags with mitigation notes
Commercial & P&L Dashboards
The operating view the client and their banker use to run the asset day to day.
You receive
- ·Live P&L, cash flow and cost-base tracking per asset or holding
- ·Commercial dashboard: sponsors, ticketing, media, licensing, hospitality
- ·Valuation, milestone and exposure view refreshed monthly
AI Implementation & Revenue Playbooks
We put AI tools and revenue playbooks inside the asset so it earns more, faster.
You receive
- ·AI stack: deal scoring, market monitoring, automated reporting
- ·Revenue playbooks: pricing, sponsorship, licensing, fan monetization
- ·Cost and workflow automation across finance, ops and commercial
Sample Deliverables
What our dashboards and playbooks actually look like.
Illustrative previews of the artefacts we hand over. Real client work is delivered under NDA.
Commercial & P&L Dashboard
Sample view
TTM Revenue
€48.2M
+12.4%
EBITDA Margin
23.1%
+180 bps
Sponsorship ARR
€14.6M
+9.2%
Hospitality Yield
€2,140 / seat
+6.8%
Revenue mix, TTM
AI & Revenue Generation Playbook
Sample outline
01 · Diagnose
Revenue Diagnostic
Baseline commercial P&L, benchmark against 8 to 12 peer assets, isolate the 3 largest yield gaps.
02 · Build
AI Operating Stack
Deploy pricing, sponsorship intelligence and automated reporting on top of the client's existing systems.
03 · Monetize
Sponsorship & Hospitality Playbook
Rebuild inventory, tiers and pricing. Target list of 40 to 60 qualified partners with warm intro paths.
04 · Compound
Quarterly Value Review
P&L uplift, pipeline health and next 90-day actions, delivered jointly to the client and their banker.
Typical output: 20 to 30 page playbook, 90-day activation plan, monthly operating cadence.
Engagement Tracks
Two ways clients work with us.
Whether the client already owns assets in the space or is preparing to enter it, the operating model is the same: structured intelligence, real deliverables, and one point of accountability.
Track A
Owner & Operator Advisory
For entrepreneurs, founders and families who already own assets in sports, entertainment or defense-tech and want to run them harder, tell the story better, and be ready when a buyer or investor comes to the table.
Financial (P&L) Dashboards
Live P&L, cash flow and cost-base view per asset or entity, built on top of existing systems.
Commercial Dashboards
Sales, sponsorship, media, hospitality, ticketing and licensing revenue streams tracked in one operating view.
Investor-Ready Material
Data room structure, teaser, information memorandum, financial model narrative and Q&A prep.
Potential Buyer & Investor Landscape
A mapped, tiered universe of strategic and financial parties active in the vertical, with rationale and access route for each.
AI Implementation & Tech Stack
Selection, integration and rollout of the AI and automation stack: reporting, pricing, commercial intelligence, workflow automation.
Commercial Narrative & Architecture
Positioning, pricing tiers, inventory design, commercial roadmap and the story the market will actually pay for.
Track B
Buy-Side Support
For UHNWI, family offices and their bankers evaluating an entry into sports, entertainment or defense-tech. Structured intelligence, not brokerage.
Market Mapping
Full landscape of opportunity types and company profiles in the target sub-sector, tiered by stage, geography and access route.
Revenue Generation Trends
How value is actually being created today: revenue streams, monetization patterns, unit economics and where the curve is bending.
Value Creation Models
Reference models drawn from how leading operators in the space compound revenue, expand margins and de-risk cash flow.
Pre-Investment Screening
Light-touch go / no-go assessment on a target: sector fit, obvious red flags, comparable transactions and location context. Fast enough to be useful.
Deeper Pre-Investment Review (under NDA)
On interesting targets: company profile, ownership, commercial position, risk mapping and reference points from similar transactions. Research and analysis only.
Access Preparation
Warm introductions to founders, chairmen and principals once the client is ready to engage directly.
Where We Go Deep
Two verticals. Full-stack coverage.
We do not chase trends outside our lane. Everything we source, brief and manage sits inside these two ecosystems, and we are inside them every day.
Premium Sports, Media and Entertainment
- Club and franchise minority stakes and secondaries
- Athlete- and league-adjacent ventures and licensing
- Off-market hospitality, suites and private access inventory
- Entertainment IP, catalogue and production financing
- Media rights, streaming and sponsorship platforms
- Premium event, motorsport and travel programmes
European Defense-Tech, Cybersecurity and Aerospace
- Ammunition and energetics: capacity, supply chain, industrial scale-up
- Unmanned systems: FPV drones, ISR platforms, USVs and UUVs
- Air defence and counter-UAS: radar, sensors, interceptors
- C2, autonomy and battlefield software: sensor fusion, mission stacks
- Subsea and maritime security: underwater surveillance and drones
- Cybersecurity and dual-use platforms across the European base
How We Work
A five-step operating model.
One point of contact and one continuous engagement, run in full alignment with the client's private bank or asset manager.
01
Mandate
The private banker, asset manager or family office briefs us on the client's objective and constraints.
02
Sector Map
We deliver a structured view of the vertical: players, capital, timing and where the real opportunities sit.
03
Sourcing
We surface a shortlist of qualified, off-market opportunities aligned to the mandate.
04
Access
We open direct lines to founders, principals and decision-makers, and prepare the client for each conversation.
05
Operating Support
Post-entry, we run dashboards, monitoring and operating playbooks alongside the client and their banker.
For Private Bankers & Asset Managers
A capability you can put in front of your most demanding clients.
We work around the banker, sit inside two high-demand verticals, and give your top clients something no competitor is offering.
Client Retention Lever
You bring the client a capability your competitors cannot match, without giving up the relationship.
Aligned With Your Role
We work around the banker, never in front of them. All decisions, capital and execution stay inside your institution.
High-Signal Intelligence
We filter thousands of opportunities down to the handful that fit your client's mandate and time horizon.
Two Sectors, Real Depth
Full-time coverage of premium sports and European defense-tech, with dedicated analysts inside each vertical.
Shared Operating View
Dashboards and reporting the banker and client see together, so nothing sits in a private inbox.
Access You Can't Buy
A network of founders, principals and operators built over years, offered to your clients on a mandate basis.
Our Commitment
The standards we hold ourselves to on every mandate.
Strict confidentiality on every mandate
Absolute discretion with clients and counterparties
Alignment with the client's private bank or asset manager
Independence from any single manager, fund or issuer
Zero conflicts of interest across mandates
Long-term relationships over transactional wins
Positioning
Stone Peak & Co is the operating partner European UHNWI, private bankers, asset managers and family offices rely on to access, evaluate and manage opportunities in Premium Sports and Entertainment and European Defense-Tech.
Contact
Request a private introduction.
For private bankers, asset managers and qualified clients only.